Yahoo beach provided plenty of shade away from the hot Cannes sun. The idea was to use the bold brand colour palette and geometric shapes to celebrate the beautiful Cannes beach setting while immersing guests within the Yahoo brand. The branded lifeguard tower came to life at night and attracted a lot of attention up and down the croisette when Fatboy Slim performed from within it. The careful placement of the lit branding meant all pictures shared from that evening on social channels contained the Yahoo logo front and centre.