Teaming up with Live Nation and Levi's to create a 2 storey pop-up "Tailor Shop" to celebrate 150 years of the iconic 501 jean. Levi's wanted to activate at the Rolling Loud festival at various locations across the world, kicking off in Thailand. Using the batwing logo and the Levi's Red, the graphics needed to celebrate hip hop culture and a playful nod to Thailand's rich traditions too. We created a space that had queues round the block for the customisation service and the upstairs lounge to view the festival.